Teams Are Tasked With Reviving An Old Or Brand ( e.g., Nokia, Kodak ) In the Brand Resurrection Challenge, teams are tasked with reviving a nostalgic or defunct brand—such as Kodak or Nokia—by creatively blending its heritage with modern relevance. The goal is to tap into emotional nostalgia while updating brand identity, messaging, and offerings to resonate with today’s consumers. Participants must balance sentimental appeal with contemporary expectations, anticipate risks like consumer confusion or outdated brand perception, and develop a compelling repositioning strategy underpinned by storytelling, modern marketing tools, and authentic value. This exercise highlights strategic thinking across branding, design, and marketing.